SO, WHY ARE SO MANY STRUGGLING?
Simple. You don’t have a business model designed to acquire the clients you need and then ascend those clients to the revenues you want in a way that directly reflects the profits you, personally, desire.
Growing and scaling a solo or micro-business is very different than doing so for a small, mid-market, or enterprise organization. Solo’s and micro’s require a very specific strategy designed to intentionally restrict your resources through progression. Therefore, growth and scalability for a solo or micro should have a completely different definition than small, mid-market, and enterprise organizations…
Unfortunately, too many solo and micro owners “act” like small, mid-market, or enterprise companies and fail in the process. Keep in mind, a traditional company grows and scales by leveraging MORE resources (people and technology) for the HIGHEST volume. Whereas, a solo or micro should grow and scale by leveraging FIXED resources (you and technology) for the GREATEST impact.
To build a successful solo or micro-business, you must create a marketing, business development, sales, and operations system that acquires a FIXED amount of the right clients and then ascends those clients to UNLIMITED levels of revenue and profits. The key is to create contracts that allow for ascension and curriculums that guide your clients to the exact results that trigger those ascensions. Therefore, the strategy should never be more clients, but instead a certain amount of the right clients that invest more and more with you without the need to increase your costs or expenses.
Bluntly, without a business model specifically designed for a solo or micropreneur you stand very little chance of extraordinary success.